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So it is obligatory upon the da’ee (caller) to have ikhlaas (sincerity and purity of intentions and actions) for Allaah – the Mighty and Majestic – neither desiring to show-off, nor desiring reputation, nor desiring the praises and the accolades of the people. Rather, the da’ee should only call to Allaah, seeking the Face of Allaah…and this is the most important etiquette and the greatest quality…